2009–2010 ISMS-MSI Practice Prize Competition—Special Section Introduction
نویسندگان
چکیده
منابع مشابه
The Inaugural ISMS Practice Prize Competition ISMS Practice Prize Competition
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Background ISMS’s bylaws state that its purpose “... is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” Note the emphasis on implementation and on practice. The Society’s goals are well served by its journal, Marketing Science, and it has recognized outs...
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F 2003 to 2012, the ISMS-MSI Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the diffusion and impact of marketing science models within the organizations. We base our analysis on three...
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We present quantum Monte Carlo results for the Hubbard model on a ladder using the restructuring method which employ eigenstates of two-site system on a rung to construct a complete set. From technical reasons we concentrate on the case in which the hopping along the leg is much less than the hopping on the rung. We observe the ground state of the half-filled system is made of singlet-like stat...
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The Fama-MacBeth [1] cross-sectional regression technique is a mainstay of empirical finance. Yet researchers and practitioners are forced to reinvent the wheel when implementing this method because the original data and code are not available. Some might think, “Fama and MacBeth’s description of what they did is clear enough and it’s easy to program this method.” Yet, anyone who possesses even...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2011
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1100.0628